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  • Therapeuticals
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Comvita proved the old manuka honey model is not at a cyclical downturn. It’s a strategic dead end.

So let's reset the NZ tea tree agribiz model.

The Old Strategic Direction

The Reset Strategic Direction

The Reset Strategic Direction

Click on the image above to view the treatise.

The Reset Strategic Direction

The Reset Strategic Direction

The Reset Strategic Direction

This document is available on request to qualifying parties only.

These documents support the reset kaupapa.

DOC-2001NZ- NZ tea Tree agribiz sector White paper.1025 (pdf)

Download

DOC-2005 - Therapeuticals The untouchd Phenolic story (pdf)

Download

DOC-4004 The old strategic direction - the impact on NZX listed Comvita (pdf)

Download

DOC-4005 NZ tea tree agribiz industry strategic reset paper (pdf)

Download

NZ tea tree - 4 core products to support a wide SKU range

These two native trees delver four core products that will support multiple SKU's from (a) honey, (b) oils, (c) hydrosols (d) polyphenols, i.e. phenolic compounds.   

This shifts the narrative from a single commercial product…

…to a biocultural, biodiverse, scientifically rich ecosystem built on a “twin tea-tree” system.

ABOVE: Concept only carton / label artwork. To be finalized.

Yes, we want the cartons/labels to do a 'haka' from the shelf for shoppers.

Contract signed for US campaign as a lead-in to proposed NZX Listing

Contract signed for US campaign as a lead-in to proposed NZX Listing

Contract signed for US campaign as a lead-in to proposed NZX Listing

Contract signed for US campaign as a lead-in to proposed NZX Listing

Contract signed for US campaign as a lead-in to proposed NZX Listing

Contract signed for US campaign as a lead-in to proposed NZX Listing

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