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Comvita proved the old manuka honey model is not at a cyclical downturn. It’s a strategic dead end.

So let's reset the NZ tea tree agribiz model.

The Old Strategic Direction

The Reset Strategic Direction

The Reset Strategic Direction

Click on the image above to view the treatise.

The Reset Strategic Direction

The Reset Strategic Direction

The Reset Strategic Direction

This document is available on request to qualifying parties only.

These documents support the reset kaupapa.

DOC-2001NZ- NZ tea Tree agribiz sector White paper.1025 (pdf)

Download

DOC-2005 - Therapeuticals The untouchd Phenolic story (pdf)

Download

DOC-4004 The old strategic direction - the impact on NZX listed Comvita (pdf)

Download

DOC-4005L NZ tea tree agribiz industry strategic reset paper (pdf)

Download

NZ tea tree - 4 core products to support a wide SKU range

These two native trees delver four core products that will support multiple SKU's from (a) honey, (b) oils, (c) hydrosols (d) polyphenols, i.e. phenolic compounds.   

This shifts the narrative from a single commercial product…

…to a biocultural, biodiverse, scientifically rich ecosystem built on a “twin tea-tree” system.

Above: Concept only carton / label artwork. To be finalized.

A convergence of market opportunity, cultural narrative and gendered ethnobotanical legacy.

Global Distribution Structure

Our international distribution model follows the "ICANN" (Internet Corp for Assigned Network Names) regional structure. It provides for one company to hold the master distribution rights for the region in which they are based, bundled with an equity holding in the group holding company that targets an NZX listing

ICANN Global Regional Structure

ARIN Region - 29 Economies

LACNIC Region - 33 Economies

LACNIC Region - 33 Economies

GDP estimated at USD33T. California based Tribal Therapeutic Corp is the Master Distributor for the 29 economies that comprise the ARIN region.

LACNIC Region - 33 Economies

LACNIC Region - 33 Economies

LACNIC Region - 33 Economies

GDP estimated at USD7T. Initially to be serviced through the ARIN region until demand requires the appointment of a Master Distributor for the region.

APNIC Region- 56 Economies

LACNIC Region - 33 Economies

RIPE Region - 54 Economies

GDP estimated at USD40T. As the product source, AU-NZ will be excluded from any distribution arrangement. Ideally based in (a) Singapore, (b) Hong Kong or (c) Malaysia 

RIPE Region - 54 Economies

AFRINIC Region- 56 Economies

RIPE Region - 54 Economies

GDP estimated at USD21T. (MENA region excluded from the total of 76 countries in the RIPE region). As the UK is not an EU member, Germany is the preferred distribution base.

AFRINIC Region- 56 Economies

AFRINIC Region- 56 Economies

AFRINIC Region- 56 Economies

GDP estimated at USD3T. Due to the economic reach of the MENA region, regional distribution provides for the African continent's Master Distributor to be MENA based. 

MENA Region - 22 Economies

AFRINIC Region- 56 Economies

AFRINIC Region- 56 Economies

GDP estimated at USD7T. Ideally to launch through a Master Distributor based in either (a) the UAE or (b) Saudi Arabia. Expansion into Africa to take place through a MENA party.

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